Campaigns That
Move People.
And Numbers.

I'm Teon, a growth marketer and advertising creative with a habit of building things from scratch and making them work. From demand generation campaigns in West Africa to integrated ads for British Airways, I work where strategy meets execution.

ePac West Africa

B2B / FMCG / Manufacturing

Flexible packaging that helps growing businesses across West Africa get their products ready for modern supermarket shelves.

NAR

B2B / Real Estate / Professional Services

A trade body keeping 1.5 million realtors connected, informed, and ahead of the curve amid the fast-moving American property market.

About Me

Hi there!I'm a Junior Social Creative from London, with 5 years of experience in social-first content creation, creative advertising and marketing. I've worked both in-agency and in-house, where I developed my copywriting, social analytics, art direction and editing skills.

Tools
—
• Adobe Photoshop
• Adobe Illustrator
• Adobe After Effects
• Adobe Premiere Pro
• Meta Business Suite
• CapCut
• Canva
• Meta Business Suite
• Publer (analytics)
• AI Tools

Skills
—
• Creative Ideation
• Platform-native Copywriting
• Paid-Media Strategy
• Audience Growth & Community Building
• Content Production
• Short-form Video Production & Editing
• Brand TOV Development
• Data-led Creative Strategy

Experience
—
ePec Flexible Packaging
Social Media ManagerLucky Generals
Creative CopywriterUncommon Creative Studios
Creative CopywriterBBH
Creative Advertising InternVCCP
Account Manager

Get In Touch

Whether you need a social strategy, a campaign concept, or just a creative eye on something you're building, I'd love to help! Drop me a message and let's see what we can make together.

07562 990872
teonthecreative@gmail.com
London, UK

Packaging Manufacturer

ePac Flexible Packaging is a global packaging supplier empowering growing brands with flexible, high-quality solutions. Their West Africa branch is operating in a market that is only beginning to understand the potential of modern packaging.ePac’s existing playbooks were informed by their Western markets and couldn’t be applied to our rapidly developing region. In a risk-averse market where WhatsApp replaces email as the dominant business channel, and English is the second or third language for many (if spoken at all), I realised that cultural fluency would be the most effective strategy. Through a consistent visual identity and content built around local ambitions, I helped establish ePac’s recognisable, trustworthy status in the region.In my first quarter at ePac, I grew their online following by 25%, and a targeted Meta campaign more than doubled their Francophone leads against the previous three quarters.

• Social Media Management
• Photography & Videography
• Graphic Design
• Paid Social Advertising
• Long-form Copywriting
• Content Creation
• Influencer PR
• Analytics and Reporting

Regional Meta Campaign (Nigeria)

Paid Media Strategy | Creative Strategy | Copywriting | Art Driection

LinkedIn Articles

Long-form Copywriting

Walk into any supermarket in Lagos, Kano, or Port Harcourt, and you'll notice sachets everywhere. It’s not just Pure Water; you’ll find shampoo, seasoning powder, and tomato paste packaged in single-serve sachets. There's a good reason for that.What Is a Custom Sachet?A sachet is a small, single-use flexible pouch. Custom sachets are printed using high-quality digital technology, giving your product a sharp, professional look that stands out on shelves.Why Sachets Work in Nigeria?Nigeria has over 220 million consumers, but most shoppers buy what they can afford today, not in bulk for the week. Products also need to stand out across very different selling environments, from supermarkets to roadside kiosks. And in markets where fake products are common, strong, recognisable packaging can help to build trust.Sachets make this possible.Read the full article HERE

WhatsApp Catalogue

Market Localisation • CX Optimisation • Mobile Marketing

Traditional website-led funnels weren't optimal for our West African markets, so I restructured our website into a WhatsApp-first catalogue, aligned with regional communication habits.Using WhatsApp (the region’s dominant business communication channel), I made the customer journey easier to navigate, offering key information in a condensed form.This reduced friction for prospective leads, improved accessibility for mobile users, and created a clearer path to conversations with our sales team.Versions of this catalogue were also created for our Nigerian and French-speaking audience.

Social Media Reels

Scripting • Filming • Editing • Repurposing Existing Footage • Crafting Platform-native Social Content

Much of our audience struggled to understand the need to evolve their packaging amid the modernising retail landscape.I scripted, filmed, and edited a reel that revealed the flaws of traditional packaging and the benefits of flexible packaging.

I created a French-language film as part of the Q4 2025 Francophone campaign.Using existing footage of customer testimonials and reels featuring French-speaking employees, I edited the clips into one short-form, social-ready ad.

With a higher price point than those of our competitors, we needed to let customers know that the benefits of flexible packaging far outweigh the costs.I created this social reel to speak directly to hesitant customers, and it went on to become one of our most effective ads ever, achieving a CPR of just $0.06.

Trade Association

While working at Uncommon Creative Studio, I was tasked with developing organic social content for the National Association of Realtors. The challenge was to produce scroll-stopping creative that felt native to social platforms while staying true to the brand. I ideated and designed a suite of content with an engaging tone that felt profession, and native to Instagram's platform.

• Concept Development
• Art Direction
• Social Media Design
• Ideation
• Visual Storytelling

Topical Posts (Halloween)

Paid Media Strategy | Creative Strategy | Copywriting | Art Driection

Motorway

online car marketplace

Motorway needed their B2B online presence to feel as polished as their consumer-facing brand, but they needed the visuals and the language to be distinct. I worked strategists and designers to define the visual identity and brand voice for this side of their business, taking their existing branding and transforming it into a style that speaks directly to their trade audience.

• Tone of voice writing
• Visual identity & design
• Copywriting (B2B)
• Social media content creation
• Art direction
• Concept development

Birra Moretti

Beer Brand

Birra Moretti wanted a fresh way to bring their brand message, "Enjoy Life's Simple Pleasures", to life on social. The idea: pair the older generation with the younger, using traditional Italian games as the bridge between them. The result was a warm, characterful campaign that felt true to the brand's heritage while finding a new, culturally resonant way to tell that story.

• Creative ideation & concept development
• Art direction
• Copywriting
• Social content creation

Asda

National supermarket

In the lead up to Halloween, parents feel the need to spend large amounts on their kids' costumes, I began working on a proative Idea for Asda that would show customers just how handy their essentials range can be. This social-first campaign was designed to work for both paid and organic, while also integrating UGC and influencer elements.

• Creative ideation & concept development
• Art direction
• Graphic design
• Social media content creation
• Copywriting
• Influencer marketing

To push the concept further, I would enlist British SFX artist Roligore, known for crafting prosthetics from everyday household items, to create the scariest, most realistic Halloween costumes using only Asda products, each costing no more than £5.Did you know you can make VFX prosthetics out of flour and petroleum jelly?